Sotheby’s International Realty’s online distribution of property listings is exclusive to our brand and we have partnered with top-tiered publications and media channels to enhance our global marketing. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers – at no extra cost – the Sotheby’s International Realty advantage.
Global Marketing Partnerships
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com, and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 960 offices in 72 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to highly qualified global clientele.
SothebysRealty.com: An Immersive Experience
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
2017 was the best year in the history of sothebysrealty.com with over 26 million visits, a 24% increase, and 49 million property detail page views. Site traffic stayed consistently above 2 million visits per month with July having the highest traffic with just under 2.5 million visits and was also a 36% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 958% increase in website traffic going from a total of 2.5 million visits for the entire year to over 26 million.